The European Commissions GDPR (General Data Protection Regulation) fully took effect starting May 25, 2018. Multinational firms covered by GDPR are required to pay a hefty fine of up to 4% of the annual global turnover or 20 million whichever is higher. The implementation of GDPR benefits, not only Eu-member states citizens but all the customers of a multinational company, as they chose to adopt a unified Terms of Service/Terms and Conditions for their products and services. Through GDPR, users are guaranteed to have data transparency.”]
Source: https://hackercombat.com/2018-is-a-better-year-for-customer-data-privacy-due-to-gdpr/