Anthem, Yahoo, Ashley Madison and Target have all been victimized by cybercriminals. Anthem is to pay a record $115 million to settle lawsuits over her cyber intrusion. The half-life of the breach continues to wreak havoc on the reputation of a company, draining brand value, customer perception, and inevitably profits. CMOs must prepare to defend their brand and company with dynamic tools and strategies to combat almost inevitable cybersecurity events. The more dwell time the adversary has in the environment, the longer it takes to detect and contain a data breach, the more costly it becomes to resolve, and the harder a brand’s reputation is hit.”]
Source: https://www.csoonline.com/article/3203746/your-brand-is-under-siege.html