Clean Software Alliance aims to stop ‘unwanted’ software being installed on computers. It aims to make sure that when we install things we really wanted to install are what we want. The software industry tries to avoid being flagged or removed by security solutions, often using devious tricks that push it ever closer to the malware it claims to be so separate from. But it seems like both sides are ready to iron out their differences, and this initiative is a good start. The group has been in gestation for over a year with involvement from the anti-malware industry and people making and funding advertising-supported software.”]