Internet may be entering a new phase that will decentralize control inside companies, enable employees to collaborate more easily. Companies that want to use the web strategically to build corporate value will need to master a new vocabulary. Janice Fraser, Philip Evans and Ross Mayfield will be speaking at the Supernova 2005 conference later this month in San Francisco. Kevin Werbach: How can companies seek to understand the technological effects of these changes? And what cultural adaptations should companies make to capture value from these new tools?”]