Security is often considered an add-on to business initiatives, says John Defterios. To build trust among your end users, security must be the foundation of every customer-first initiative, he says. Forrester Research: Todays buyers are increasingly looking at these characteristics when they make decisions about products or services they use. The benefits of a customer first approach are clear: increased loyalty to your brand, revenue gains, etc. It is also apparent why security is so important: No organization wants to suffer consequences of a data breach.”]