Apple’s recent revelations about “iTunes device trust scores” taps into some fundamental fears that the modern consumer has about how the minutiae of their lives has become a product to be bought, sold, traded, traded. At face value, the technology is not to determine if the owner of the device is trustworthy but to protect that person from someone who has stolen or is otherwise abusing the device. The breakdown is the lack of trust most users have in services that offer them “better” in exchange for being able to access data.”]