Scammers are engaged in a back-and-forth fight with smartphone users as part of a larger arsenal of mobile scam techniques. The first step in social engineering is a misdirection: to excite the mind of the user and get them thinking about something emotional. By referencing current events, scammers are hoping to route around your defenses and get you to click or act. Dont be fooled by personalization, branding or messaging that looks legitimate. Fake branding is one of the main ways scammers trick people.”]
Source: https://securityintelligence.com/articles/what-you-need-to-know-about-scam-text-messages-in-2020/