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What is digital trust? How CSOs can help drive business

A new report from CA Technologies, conducted by Frost & Sullivan, shows that taking security seriously can have a positive financial impact beyond avoiding costly breaches. The report surveyed consumers, security professionals, and business executives to establish a digital trust index for each group. Consumers with a high level of digital trust spend more, with 57 percent increasing online spending over the last 12 months versus 43 percent for consumers with low trust. Most customers prefer security over convenience, and the more trust placed with a company, the more money they would be willing to spend with that organization.”]

Source: https://www.csoonline.com/article/3297037/what-is-digital-trust-how-csos-can-help-drive-business.html

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