The 2013 LexisNexis True Cost of Fraud Study says merchants paid $2.79 for each dollar of losses they incur, up $0.10 on the dollar from 2012. Last year, the United States accounted for 47% of global fraud, while processing just 24% of payments by volume. Some non-US issuing banks are declining transactions on a massive scale, even though most are on the up and up. EMV has a strong role to play in solving the problem of card present fraud, but EMV alone won’t reduce total payment card fraud.”]
Source: https://www.darkreading.com/attacks-breaches/voice-proximity-key-to-cutting-br-e-payment-fraud