The Verizon DBIR Cover Challenge is a combination puzzle and virtual scavenger hunt. It kicks off with the publication of the respected and oft-cited data breach report. The contest has evolved over the years from a crypto focus to more of a mind-bending puzzler. The first clue was culled from text on the back cover written in JavaScript Object Notation, aka JSON, a data-interchange format, near text about the cover graphic, which ultimately led the contestants on a wild ride through various challenges.”]
Source: https://www.darkreading.com/attacks-breaches/verizon-breach-report-puzzle-solved