Every day, Gmail blocks more than 100 million phishing emails and Google Safe Browsing helps protect more than 4 billion devices against dangerous sites. Phishing is constantly evolving, with 68% of the emails blocked by Gmail today are new variations that were never seen before. 45% of users dont understand what phishing is or the risk associated with it. Phishers are persuasion experts and use emotional salience and gain or loss framing to trick users into reacting to phishing.”]
Source: https://security.googleblog.com/2019/08/understanding-why-phishing-attacks-are.html