The Internet of Things market resembles the wild west with its rapid, chaotic growth and lack of effective oversight or security. Gartner estimates there will be 26 billion IoT devices connecting to the Internet by 2020 an almost 30-fold increase from 0.9 billion in 2009. Adopting a “Secure by Design” approach to device manufacturing, and prioritizing users’ privacy are key components in fostering transparency, responsibility and accountability in this Age of IoT. The Identity Theft Resources Center (ITRC) recorded 1,293 breaches last year – 21% higher than 2016.”]