Customer relationship management (CRM) has survived the hype, evolving from a business fad into a business necessity. CRM provides the tools required to get closer to customers and cater to their individual wants and needs. The high risk and cost of CRM initiatives, combined with an economic downturn, caused the CRM software market to hit rock bottom in 2002. The Gartner Group expects it to grow slowly and steadily throughout 2004. Here are 10 top CRM best practices that can help to ensure the success of any CRM project.”]
Source: https://www.csoonline.com/article/2118021/top-10-crm-best-practices.html