Privacy is about so much more than money and advertisements, it ties directly to who we are as individuals and citizens. Most users willingly disclose personal information to online apps and services because they believe they have nothing to hide and nothing to lose. Privacy law expert Robert B. Standler: Privacy is the expectation that confidential personal information disclosed in a private place will not be disclosed to third parties when that disclosure would cause either embarrassment or emotional distress to a person of reasonable sensitivities. Some organizations even market social media monitoring tools to help law enforcement and authoritarian regimes identify protesters and dissidents.”]