Many UK residents woke up yesterday to a rude internet shock: a scam email that greeted them with their real name and home address. The email wasnt trying to disguise that it came from a neer-do-well. The scamminess of the text made the email more worrisome, and thus paradoxically more likely to squeeze victims into action than a well-written email from an obviously unlikely source. To get you to agree to run their malicious macro program, the crooks use what you might call a bait-and-switch trick.”]