Kevin Mandia, FireEye’s SVP and COO, details the three stages of advanced threats; attractive nuisances, criminal activity, and nation-state activities. The lowest level of threat happens when someone breaks into your network, takes something that matters to your company, and results in something like website defacement; that classifies as an attractive nuisance. Criminal activity comes next; whoever breached your network wanted to make money from their intrusion. The highest, and most concerning level, are. These attacks are highly technical, and don’t follow rules of engagement; emerging countries with idealogical differences may want to start conflict with the west.”]
Source: https://www.healthcareinfosecurity.com/new-threat-landscape-a-6926