The National Retail Federation (NRF) is to retail what The American Medical Association is to the medical establishment: big and powerful. As the world’s largest retail trade association, its members include the largest department and specialty stores, to independent retailers, chain restaurants and smaller grocery stores. The NRF started their PCI trash talk again a few weeks ago with a 21-page PCI complaint to the heads of the Federal Trade Commission. Their complaints by the NRF are for the most part without foundation and based on histrionics and protectionism.”]