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The Marketing of Heartbleed

Codenomicon develops tools to test software for security vulnerabilities. The company created Heartbleed.com to help IT and security practitioners understand and mitigate the flaws. A graphic artist created the widely used logo of a bleeding heart now associated with the flaw. The site has received nearly 4.3 million visits from just over 3 million unique visitors, CEO David Chartier says. “Heartbleed has helped get our name out and helped people understand what we do,” he says. The term has become a favorite among Twitter followers, with nearly 700,000 tweets in less than two weeks.”]

Source: https://www.cuinfosecurity.com/blogs/marketing-heartbleed-p-1654

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