97 percent of senior security executives say attackers are increasingly trying to steal one or more types of credentials. The most widely reported group facing increased attacks is end-users ‘ including business users with access to sensitive data. Attacks are also on the rise against senior leadership (48 percent), third-party vendors and contractors, and DevOps and cloud engineers (33 percent) Security leaders are embracing zero trust models:88 percent of respondents said adopting more of a zero trust approach is ‘very important’ or ‘important’
Source: https://www.helpnetsecurity.com/2021/03/29/zero-trust-identity-security/