Cybercriminals prefer to keep things simple, says the NSA’s “hacker in chief” Rob Joyce. The NSA uses the simplest techniques, whenever possible, and isn’t afraid to be incredibly persistent, waiting for targets to make a slight mistake or misconfiguration. The most effective lures are the ones that just have one word – ‘info’ – with a.doc attached. Education, as well as tough love, can help enterprises that must do battle against an increasing number of simple yet effective attacks.”]
Source: https://www.cuinfosecurity.com/blogs/evolving-hacker-mantra-simplicity-p-2083