By 2018, ninety percent of organizations will implement at least one form of integrated data loss prevention (DLP), up from 50 percent today. Data loss prevention tools have failed to adapt, says Gartner. Traditional DLP tools are designed as a negative control, implementing blacklist-like protection, and detecting only known patterns or values. New analytic technologies like user and entity behavior analytics (UEBA) can reduce the noise, get better visibility, detect signature-less threats and protect your data from insider threats, cyber risk and fraud.”]
Source: https://informationsecuritybuzz.com/articles/the-evolution-of-dlp/