Technology journalist Charles Arthur has hit the nail right on the head with a piece on the mobile web. Charles Arthur writes about how adverts fill the page I was trying to read and insist I either click or click on a particular point on the page to read the article I came for. The Verge website is so plastered with ads and trackers that many people have installed ad blockers like Ad Block Plus on their desktop and laptop browsers. We’re going to see more blocking of ads on mobile devices once iOS 9 has been released.”]
Source: https://grahamcluley.com/difference-newspaper-online-ads/