Experian Data Breach Resolution-sponsored study of 850 executives found that data breaches have long-term effects on a brand’s value. Victim organizations lost anywhere from $184 million to more than $330 million in the value of their brands. At best, their brands’ value lost 12 percent of their value, or up to one-fourth of their rep’s value in some cases. Of the 843 senior-level professionals who responded to the survey, 73 said their brand image and reputation are “inextricably linked””]
Source: https://www.darkreading.com/attacks-breaches/study-how-data-breaches-damage-brand-reputation