New anti-spam legislation came into effect in Canada on 1 July. Canadian companies appear to have taken the new law seriously: in the second quarter, we saw a lot emails from Canadian companies asking users for permission to send their mailings. As well as asking for permission, these emails also contained offers links to lotteries. Some companies actually used the law as an excuse to collect subscribers addresses. The Winter Olympics was the most popular sporting theme for spammers while in Q2 they switched their attention to the FIFA World Cup.”]
Source: https://securelist.com/spam-and-phishing-in-q2-2014/65755/