The Online Trust Alliance (OTA) released its 2012 Online Trust Roll, a document recognizing website adoption of key technologies to help protect consumer privacy and security OTA found that social media and eCommerce sites represent the strongest sectors Twitter is singled out as a leader, with top scores for almost all of the 10 evaluation criteria. The statement acknowledges Twitter`s adoption of Do Not Track (DNT) preferences as proof of its commitment to self-regulation”]