There is no longer a need for the social media person at a company who is The Voice of the organization on social media. Instead of a single voice, smart organizations are letting employees participate in social media to amplify their message. There are people doing interesting things in social media, but they are really just doing things like advertising, community relations, marketing, customer support, and PR in a modern context. The revolution suffered the most humiliating defeat possible- it won, and it became mundane.”]
Source: http://blog.uncommonsensesecurity.com/2011/09/social-media-devolution.html