Smaller institutions are run differently from the larger institutions we keep reading about in the paper and online. Their management lives within the communities they serve. For credit unions, many CEOs, CFOs, CIOs and so on have been working at the same place for decades and feel like they know most of their members. The smaller guys know what’s on the minds of their depositors and acted swiftly to assuage concerns. They didn’t wait for a formal website redesign to get the message out: “Your money is safe with us””]
Source: https://www.cuinfosecurity.com/blogs/smaller-institutions-make-community-connection-p-91