The latest report from the king of vendor-sponsored quantification, Larry Ponemon, is the 2nd annual cost of cyber-crime survey sponsored by HP/ArcSight. Ponemon interviewed 50 end users to derive his data, which plays into the story that things are bad and getting worse. The data doesnt matter the story is the same message I deliver with our data presentation. In security business, our stories must paint a picture of what can happen if the ball is spent on the flanks are left unprotected.”]
Source: http://www.securosis.com/blog/use-their-data-to-tell-your-story