Security is one of the biggest factors in building or eroding consumer confidence in businesses online, a new report says. Twice as many consumers are likely to distrust a digital brand for poor security as those who get annoyed by stringent security when dealing with shopping, banking, and online services. The Ponemon Institute study shows that security stands as a big factor in maintaining a good relationship with customers online, standing with nearly equal footing with marketing and IT operations concerns. As digital brands start to lean on other channels like mobile, wearable computing, and Internet of Things opportunities, online brand identity will only increase in importance.”]