Neustars Director of Product Management Chris Roosenraad offers some ideas and best practices for ensuring an optimal DNS strategy. DNS is a way of mapping a domain name to an IP address; in much the same way the white pages used to be how people looked up phone numbers. Employing the DNSSEC protocols can help, especially with ensuring origin authority and data integrity. DNS isnt going anywhere. It is an example of how the building blocks of Internet were done right.”]