A picture has emerged of a massive global effort to create division and sow conflict. The same techniques could be used to short a stock, spark a consumer boycott, or affect some as yet unforeseen challenge to a company’s survival. Facebook was a primary vehicle for these efforts; much of the reason for that ties back to a shift in strategy the company made over the past few years, primarily for ad revenue. Facebook’s feed formerly was organized as a chronological timeline of posts from users’ own connections.”]