You can’t have a robust privacy program at your organization without good data security. But there’s good reason for conducting privacy impact assessments as you evaluate new products. In the process, you learn a lot about your organization and have the opportunity to recognize value to the business. Knowing the privacy impact as well as the security practices allows you to demonstrate your knowledge of the business, and the many drivers that lead to business success. A loss of trust with customers can be more damaging than any cost savings that might be created via cutting corners.”]
Source: https://www.inforisktoday.com/blogs/privacy-path-to-c-suite-p-1733