Our exploding data is being constantly siphoned and stored away from our meager minds as we move from Snap to Instagram to FB live. While the Beamer, the coffee machine, and the house are tangible and physical assets that you can see every day and continue to be top of mind, our fleeting digital interactions are not. This is the digital data that needs to be protected. We need a more sustainable framework that consumers need to embrace. One that is easy to understand for the consumer, sustainable to implement in the long run.”]