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Note to John Chambers: Cut Your Marketing Budget by 25%

Cisco just announced a major restructuring effort to streamline decision making, bolster profitability. I have a suggestion for CEO John Chambers — Cut your marketing budgets across the board. I firmly believe that Cisco could cut 25% out of its marketing budget and not miss a beat. Cisco seems to have adopted a Reagan “Cold War” era approach to marketing where Cisco spends tons of dough and dares other vendors to match it. Here are a few concrete suggestions on where and how to address your bloated marketing budget.”]

Source: https://www.csoonline.com/article/2229191/note-to-john-chambers—cut-your-marketing-budget-by-25-.html

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