Next-generation endpoint security software controls designed to prevent, detect and respond to previously unseen exploits and malware. Traditional AV vendors are adding new security functionality to existing products and/or buying startups to add innovative software capabilities to their products. Many firms will start with advanced prevention products and then ease their way into detection and response. Large enterprises will continue with a best-of-breed approach, but this is far from a certainty. Large enterprises are most likely to opt for comprehensive next-generation security suites.”]
Source: https://www.csoonline.com/article/3069607/next-generation-endpoint-security-market-bifurcation.html