Neustar Unified Identity is an end-to-end identity management solution that enables resolution of offline to online identifiers by responsibly connecting people, location, and device data. Unified Identity enables brands to develop identity-based, privacy-forward approaches that improve omnichannel customer data quality, management, and governance across marketing, analytics, and technology use cases. It provides the identity data, machine-learning, and cross-channel linkages brands need to power advanced CRM data hygiene and enrichment.
Source: https://www.helpnetsecurity.com/2021/03/25/neustar-unified-identity/