Financial Spectrum offers asset-based customer segmentation to financial services marketers. Financial Spectrum reduces compliance risk by leveraging actual, direct-measured financial data and no protected-class demographic variables like age or marital status. The new offering provides unique consumer insights that only Equifax can provide from the IXI Network, including: asset composition, average assets, and liabilities, and propensity to buy specific financial products and services. Neustar Unified Identity is a unique data and SaaS offering that addresses marketers’ most significant customer identity challenges.
Source: https://www.helpnetsecurity.com/2021/07/02/neustar-equifax-financial-spectrum/