Two events, the 2016 Presidential election and the Cambridge Analytica/Facebook issue, show the negative side of engagement. The effect has been that social media and marketing/advertising channels funnel a constant stream of negative advertising warning us that the next data breach is just around the corner. The Internet has made it very easy to viciously attack people at a distance anonymously. The distance and anonymity lead to the use of dehumanizing language and terms, setting us back several years. We are angry mostly due to negative messaging and resentment of change.”]
Source: https://www.csoonline.com/article/3269110/negative-motivation-is-not-positive-engagement.html