The worlds first smart hairbrush and companion app was a recipient of the International CES Innovation Award. Mozilla Foundation is one of the founding partners of NetGain which is focused on understanding the public interest issues that arise with IoT and what philanthropy can do about it. The challenges include: erosion of privacy, surveillance on a global scale, inequity and reinforced social divides, threats to safety and security and centralization and monopolies As Mozilla noted, IoT will be the first big battle of 2017″]