Kubient conducted a survey of marketing and advertising professionals to provide a snapshot of industry perspectives on increasing privacy regulations. Two-thirds of marketers surveyed support federal consumer regulations such as the California Consumer Protection Act. 40% of survey respondents plan to hire an expert to combat Google’s news on third-party cookies being eliminated, or the Apple iOS 14.5 update for opt-in’s to track. Nearly 70% believe that consumer knowledge of data collection (using an adblocker, opting out of cookies, etc.) has had an impact on their reach.
Source: https://www.helpnetsecurity.com/2021/07/30/marketers-consumer-privacy-protections/