Security incidents and information theft and loss hit some 86% of companies in the past year. Physical theft or loss of intellectual property most commonly occured these security incidents. Nearly two-thirds of companies said incidents due to fraud (65%), cyber (67%), or security (66%) incidents had damaged their reputations. Some 23% say their company suffered losses of 7% or more in revenues. Kroll: “People instinctively think about data being targeted by cyber attacks, but not all threats to information are confined to the digital realm””]
Source: https://www.darkreading.com/cloud/most-companies-suffer-reputation-damage-after-security-incidents