The IEEE (Institute of Electrical and Electronics Engineers) claims to be the “world’s largest professional association for the advancement of technology” The IEEE’s main warning is that smartphone hacking will soar in 2012, mostly via free, rogue smartphone applications. Location-based marketing programs will be increasingly integrated into marketing programs, says Metia/Seattle VP Andrew Martin. “The potential for serious damage is larger for a corporate user with sensitive information stored on a mobile device than a consumer storing just music, movies and contacts””]