Gartner predicts that the improper use of big data analytics will cause ethics violations by 2018. Many of these violations happen unwittingly, says market researcher Alan Duncan. The law doesn’t say much yet about what businesses can do about big data, he says. The bottom line is that companies must be transparent and communicate with consumers about what they’re doing with the data, Duncan says. It’s a learning curve similar to what’s often required when new technologies are introduced, Duncan said. The U.S. Federal Trade Commission and EU regulators are paying close attention.”]