Advocacy groups accuse McDonalds, General Mills and other companies of violating kids privacy by viral marketing. McDonald`s website happymeal.com has a feature which allows children of any age to make music videos with their pictures on a cartoon character. The companies allegedly ask kids to divulge personal and friends` information without parental consent, and use the data for marketing. The FTC already proposed an update of the children`s privacy act which would ensure that parents give their permission before children share information with third parties.”]