ICBA tool was released on Aug. 10; 366 banks have already signed to use the service. The product scans all social media outlets on the Internet, a little over 7 million posts and mentions a day. “People can possibly damage your brand if you’re not monitoring it,” says executive vice president and chief marketing officer Chris Lorence. Lorence: “Up until this point community banks as an industry have used social media as either a fad or something that did not relate to their business””]
Source: https://www.cuinfosecurity.com/managing-social-media-a-4018