Reputational risk is regarded as the greatest threat to a company’s market value and standing in the community. Building and maintaining a solid reputation is important for all types of organizations and it is especially important for utilities. The reputation of a utility is built over time and determined, in large part, by how well several core commitments are met, including delivering reliable, safe, and least cost power to customers. The public may see a utilitys justification for a rate hike and be annoyed at the request.”]