Top security role in many companies is in desperate need of a reputation makeover. CSOs will achieve success based on the strength of their peer executive relationships. In order to build strong partnerships, CSOs need to deflate criticisms and communicate well with other top executives. CSO Bill Hancock’s rule: “Never tell people no. Tell them how” Don’t just say no. Instead of raking employees over the coals for visiting forbidden websites or losing their laptops, look for technology solutions that will compensate for them.”]