Coalition for Content Provenance and Authenticity (C2PA) aims to address the prevalence of disinformation, misinformation and online content fraud through developing technical standards for certifying the source and history or provenance of media content. C2PA member organizations will work together to develop content provenance specifications for common asset types and formats to enable publishers, creators and consumers to trace the origin and evolution of a piece of media, including images, videos, audio and documents. An open standard can be adopted by any online platform, it is critical to scaling trust across the internet.
Source: https://www.helpnetsecurity.com/2021/02/23/c2pa-coalition/