IT and the business work more closely together to define the business processes that must be automated, establish the business rules to be used in measuring performance. IT is ideally positioned to facilitate the technology part of this strategic approach to BI, but needs direct input from the business to clearly define each process, and to gain executive sponsorship. BI is no longer the domain of a few power users (5 percent of all end users) and 25 percent of business users. The IT budget, the sheer number of end-users, and the fixation on measuring performance will drive the change in business intelligence in 2004.”]