Wal-Mart challenged the U.S. to migrate from its current magnetic-stripe cards. The EMV standard is the chip and PIN-based standard used to store card data as mandated by EMVCo. EMV has been adopted in virtually every part of the world — including Canada and Mexico — for the storing of payment-card data. Industry experts don’t foresee an imminent move to EMV cards, and industry experts say it’s time to adopt EMV. The move is one the credit union has been contemplating for a couple of years as a way to enhance member services.”]
Source: https://www.cuinfosecurity.com/us-ready-for-chip-pin-a-2593